Oklahoma Guild
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When: Sunday, April 7, 2019
8:00 AM
Where: Embassy Suites by Hilton
1815 South Meridian Ave
Oklahoma City, Oklahoma  73108
United States
Contact: Vicki Cunningham

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Cost: $75 Online, $80 at the door
Schedule: 8:00 a.m. - Networking and breakfast
9:00 a.m. - Presentation
10:30 a.m. - Questions and discussion



The Oklahoma Guild Presents

Changing How We Sell Diamonds
Jeffrey Skaret, Vice President Partner Development Forevermark, part of the De Beers Group


In partnership with the Oklahoma Jewelers Association.

Jeffrey Skaret

Jeffrey Skaret has been in the industry for over three decades, representing and building brands across a variety of categories from diamonds and bridal to designer and fashion. In his eighth year with Forevermark, part of the De Beers Group, Jeffrey oversees the development of business and brand advocacy in the U.S. market for Forevermark.

Jeffrey will discuss the following during his presentation:

  • Marketplace realities
  • Your market footprint
  • Your competition
  • What they have that you don’t
  • Your own brand attributes
  • Your mission and vision
  • What you have that others don’t
  • How to differentiate yourself
  • Define and articulate three things
  • Creating a unique experience





Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society