Join the Diamond Producers Association to preview the next iteration of their Real is Rare campaign, inspired by the shift in women buying diamonds for themselves, which now represents one-third of all diamond sales.
The fully-integrated mix of assets including video, stills, and in-store collateral will run nationally across TV, digital, print, and out-of-home media. An expanded assortment of customizable in-store materials and in-store sales training is available to retailers to amplify the campaign and leverage the national marketing investment.
The webinar will not only give you a sneak preview of the new campaign, but will also explain how you can take advantage of all the available assets.
About the Diamond Producers Association (DPA):
The Diamond Producers Association is an international alliance of the world’s leading diamond mining companies who are united in their commitment to best-in-class ethical and sustainable operations and transparent business practices. Together, DPA members represent the majority of the world diamond production. The DPA mission is to protect and promote the integrity and reputation of diamonds, and of the diamond industry.
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You can also catch this webinar on YouTube Live! Check the AGS Facebook Group for the link or click here to subscribe to the AGS YouTube channel and get notified when the webinar begins.