Introducing “For me, from me”
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When: Tuesday, February 5, 2019
11:00 AM
Where: Online Webinar
United States
Presenter: Grant Mobley, Diamond Producers Association

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Join the Diamond Producers Association to preview the next iteration of their Real is Rare campaign, inspired by the shift in women buying diamonds for themselves, which now represents one-third of all diamond sales.

The fully-integrated mix of assets including video, stills, and in-store collateral will run nationally across TV, digital, print, and out-of-home media. An expanded assortment of customizable in-store materials and in-store sales training is available to retailers to amplify the campaign and leverage the national marketing investment.

The webinar will not only give you a sneak preview of the new campaign, but will also explain how you can take advantage of all the available assets.

About the Diamond Producers Association (DPA):
The Diamond Producers Association is an international alliance of the world’s leading diamond mining companies who are united in their commitment to best-in-class ethical and sustainable operations and transparent business practices. Together, DPA members represent the majority of the world diamond production. The DPA mission is to protect and promote the integrity and reputation of diamonds, and of the diamond industry.

Kindly note, once you have registered, please check your SPAM folder if you do not receive a registration confirmation after signing up.

You can also catch this webinar on YouTube Live! Check the AGS Facebook Group for the link or click here to subscribe to the AGS YouTube channel and get notified when the webinar begins.


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

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