Keystone Guild Meeting
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When: Monday, November 5, 2018
6:30 PM
Where: Lester Martin Jewelers
1650 Limekiln Pike B27
Dreshertown Plaza
Dresher, Pennsylvania  19056
United States
Presenter: Jeffrey Skaret, Vice President Partner Development Forevermark, part of the De Beers Group
Contact: Meredith Schlessinger, CG
(215) 885-3550

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Schedule: 6:45 p.m. - Networking with sandwiches, desserts, beverages
7:45 p.m. - Lecture and Q&A
Cost: $30 - Online
$35 - At the door
RSVP: By November 2, 2018
with Meredith Schlessinger, CG at or call 215.885.3550.


The Keystone Guild Presents

Changing How We Sell Diamonds
with Jeffrey Skaret, Vice President Partner Development Forevermark, part of the De Beers Group


Jeffrey SkaretFor over three decades, Jeffrey Skaret has represented and built brands across a variety of categories from diamonds and bridal to designer and fashion. In his eighth year with Forevermark, part of the De Beers Group, Jeffrey oversees the development of business and brand advocacy in the U.S. market for Forevermark.

His presentation will cover the following topics:

  • Understand marketplace realities
  • What is your market footprint?
  • Who is your competition?
  • What does your competition have that you don’t?
  • Define your own brand attributes.
  • What is your mission and vision?
  • What do you have that others don’t?
  • Create a unique experience.


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society