Michigan Guild Meeting
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When: Sunday, September 30, 2018
9:30 AM
Where: Detroit Marriott Livonia
17100 N Laurel Park D
Livonia, Michigan  48152
United States
Presenter: Shane Decker

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Schedule: 9:30 a.m. - Registration
10:00 a.m. - 3:00 p.m. - Seminar, includes lunch
Cost: $35 - Members of AGS, or GIAA-Michigan
$50 - Non-members
$25 - Any additonal staff members
Register: Online by September 21, 2018.


The Michigan Guild is Proud to Present

Sales Trainer, Shane Decker, During the Jewelers' Summit


In partnership with GIA Alumni Chapter and Michigan Retailers Association.

For the price of dinner and a movie, you can get access to a day-long seminar with nationally known sales expert Shane Decker, who will discuss how to increase your sales, stay motivated and take advantage of industry trends.

Decker has provided much sought-after sales training for more than 3,000 stores worldwide, and is a featured contributor to Instore, a major industry publication that targets the American jewelry store owner. He started in jewelry sales in Garden City, Kansas and sold more than 100 one-carat diamonds four years in a row.

Thanks to The Edge – Software for Jewelers and The Edge Retail Academy, GIA, and the Michigan Retailers Association, the cost of the seminar is affordable enough that we’re encouraging store owners to bring as many staff members as possible.

This is an excellent educational opportunity for beginners and experienced salespeople alike.

Decker knows what kills sales and what makes them. He has the insights to arm salespeople with ways to talk to customers about jewelry. He reminds salespeople that diamonds, for example, are desired for their emotional voltage, and should not be thought of as commodities.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society