Boston Guild Meeting
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When: Monday, November 6, 2017
5:30 PM
Where: Embassy Suites
550 Winter Street
Waltham, Massachusetts  02451
United States
Contact: Justin Beit

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Schedule: 5:30 p.m. - Cocktail Hour
7:00 p.m. - Dinner; gourmet sandwiches, salad, and dessert buffet
7:45 p.m. - Presentation and Q&A
Cost: $49 and cash bar; pay at door or mail check to:
NEJA Inc, PO Box 252, Chelmsford, MA 01824
Register: RSVP by October 30 with

The Boston Guild Presents Peter Smith
"The Future of Retail Jewelers"


In partnership with GIA Alumni Association and NEJA.

Retail is changing at a ballistic pace. We’ve seen thousands of jewelers close their doors in recent years and, amidst the chaos, it is hard to know what to do. Are brick and mortar stores losing relevance? Do Millennials care about jewelry? How can you compete with online competition? Is jewelry itself, waning as an aspirational entity? In this session, Peter Smith will speak to these questions and offer his very candid views on what retail jewelers need to do to get and/or remain relevant for the near and long-term.

Peter Smith is an industry veteran with more than thirty years in both retail and wholesale Jewelry. The Irish native is the author of two books: Hiring Squirrels, 12-Essential Interview Questions to Uncover Great Retail Sales Talent and Sell Something, Principles and Perspectives for Engaged Retail Salespeople.

As a columnist for National Jeweler, Peter writes about the retail experience, including hiring, sales personnel and branding. He is also a contributing columnist for The Jewelry Book and World Diamond Magazine. His column on the "Future of Retail Stores" was named by National Jeweler and JCK Online as one of the best articles of 2016.

Peter is president of VIBHOR, a U.S. manufacturer of high-quality private-label core diamond essentials. He previously spent 11 years as executive vice president of Hearts On Fire and eight years in sales and operations management with Tiffany & Co. He has a BA from Boston College and he is a graduate of the Key Executives Program at the Harvard Business School. He is also a frequent speaker at industry events.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society