North Jersey Guild Meeting
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When: Monday, October 2, 2017
6:30 PM
Where: Tiff’s Grill and Ale House
231 Speedwell Avenue
Morris Plains, New Jersey  07950
United States
Presenter: Desiree Hanson
Contact: Debora L. Swinney

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6:30 p.m. Networking (cash bar)
7:00 p.m. Buffet Dinner
7:30 p.m. Lecture and Q&A

$35 online or $40 at the door

Online by September 25, 2017


The North Jersey Guild Presents Desiree Hanson
"Retail Trend Evolution"

We've all experienced insurmountable change in retail over the past several years and keeping up with those changes has not been easy. We've read the doom and gloom headlines of store closures and wonder what the future holds for our businesses. To be successful today, we must constantly ask ourselves, "Where are the opportunities?"

Our speaker, Desiree Hanson, has insight into where the shifts are, which categories are thriving or struggling, and understands the patterns driving those shifts in the consumer path to purchase. In this seminar, you will not only gain insight into the big picture of retail and how diamond and watch sales have been impacted, but understand where some real opportunities are for your business.

Her presentation is relevant and timely for all involved in the jewelry business.

About the Speaker

Desiree is the Director of Retail Client Development for the Luxury practice of the NPD Group. She joined NPD in 2014 serving retailers with national market and benchmarking intelligence on watches, designer jewelry and diamonds. Prior to joining NPD Group, she was the Event Director for the LUXURY portfolio including LUXURY, Swiss Watch and LUXURY Privé for the JCK Group. For 14 years, she also managed the education programs and special events for all JCK Shows.

As an active member of the Women’s Jewelry Association (WJA), Desiree serves as Vice President of Chapter Affairs on the WJA Executive Board. She is a Past President of the Women’s Jewelry Association Metropolitan Chapter and was awarded the 2014 WJA Award for Excellence in the Special Services category.

Desiree resides in Connecticut with her husband and two children.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society