Vince Rath has over 25 years of sales and leadership experience. He is the owner and principal consultant of Optimum Retail Solutions, LLC, a firm that creates tailored programs to help jewelers achieve operational excellence. Vince was formerly the Divisional Vice President of Store Operations for Helzberg Diamonds where he supervised 60 locations and nearly $100M in sales revenue. During his tenure, he led that company’s multi-year, multi-market expansion into the Northeast and became known for his ability to convert organizational strategy into front line execution. Vince was also the Vice President of Stores for Morgan Jewelers, an 18 store jewelry retailer based in the Mountain West. There he developed practices which systematically improved sales, leadership and financial performance. His unique experience gives him insight on how to integrate successful corporate disciplines into the everyday operations of the independent jeweler. Vince’s expertise includes sales generation, leadership development, performance management, strategic planning and implementation, teambuilding, communication training and staffing. He currently resides in Salt Lake City, UT with his wife of 30 years, Christy.