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The Graduate Sales Associate Course


The Graduate Sales Associate course provides a concise introduction to the jewelry profession. As new people are hired, management is challenged to provide the attention and training that will enable the new associate to be productive - quickly. Although experience is a great teacher, the Graduate Sales Associate course provides new associates with a useful kick-start.

This up-to-date seven-chapter course contains pertinent facts on diamonds, colored stones, pearls, metals, watches, and period jewelry, along with information about the jewelry industry and the importance of good customer service and professionalism. All chapters deliver product information with an emphasis on how to romance and sell. End-of-the-chapter exercises suggest ways to practice what has just been learned.

And, every course includes the GIA Essential Colored Stone Reference Guide. This valuable booklet contains information on 50 popular gemstones, their history and lore, sources, characteristics, imitations, and care.

Upon successful completion of the final exam, the associate is awarded a Graduate Sales Associate Certificate from the Jewelers Education Foundation of the American Gem Society. Credentials are important to the credibility of the individual and can raise the level of professionalism of the store in the eyes of the consumer. American Gem Society members can earn the designation, Certified Sales Associate.

Storeowners and sales associates will benefit from this low-cost course as it;

  • minimizes training time, while maximizing learning; 
  • -expands the individual sales associate's knowledge and expertise;
  • -prepares the sales associate to share the store's philosophy and the store's product;
  • -gives the sales associate tools and techniques to aid in selling the product;
  • -provides the credentials that can develop customer confidence;
  • -shows the sales associate how to deliver accurate information to the customer in a professional manner;
  • -assists the storeowner with a team-building program, bringing together management, sales associates, bench jewelers, and office staff to form a cohesive and productive unit. 

Consumers will benefit from this knowledge. As a consumer, you can be better informed about diamonds, color gemstones, pearls, precious metals, and watches. Learn about these exciting products, their sources, care, and qualities. Remember, look for professional credentials and educated advice before making a jewelry purchase.

Graduate Sales Associate course $269 plus shipping.  American Gem Society members receive special pricing.
Contact the American Gem Society education department at 866-805-6500x1034 for details.