The American Gem Society Launches GoTo Guilds


June 30, 2014

CONTACT:  Donna Jolly
                                                                                    Deputy Executive Director

 American Gem Society
702.255.6500 ext. 1018

The American Gem Society Launches GoTo Guilds

Las Vegas –The American Gem Society (AGS) recently launched a virtual Guild, open not just to AGS members, but to any members of the trade interested in coming together—virtually. Peter Yantzer, Executive Director of AGS Laboratories, will kick-off the first GoTo Guilds meeting with his presentation, “Light Performance 101,” an in-depth primer on the American Gem Society’s ground breaking Light Performance Cut Grade.

The first GoTo Guilds meeting will be held July 8 at 9:00am PST.

“GoTo Guilds is not meant to replace our traditional guild meetings that the Society has around the country,” said the Chair of the International Guilds, Laura Stanley, CGA. “Originally, the intention of the Guilds was a way for our members in remote areas to have a meeting, albeit virtually. We quickly realized that with the breadth of educational topics we can offer, though, members of our traditional guilds might also want to attend these virtual meetings.”

To register for the Peter Yantzer’s “Light Performance 101” Webinar on July 8, register at:  or for questions, contact the membership department at AGS at 866.805.6500 x1031

The Society currently has 32 Guilds—including an international Commonwealth Guild, which also meets virtually, and will also be presenting Mr. Yantzer’s webinar on July 7th. The AGS Guilds bring the spirit of the Society’s International Conclave to their local jewelry communities with quarterly meetings, featuring networking and educational speakers covering a range of topics, from gemology to store security, to digital marketing.


About The American Gem Society

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is an international professional organization awarding credentials for its members, who are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their titles. Only one in twenty jewelers in the country have met the exacting requirements necessary for membership. 

For more information regarding the American Gem Society, please call 866.805.6500, or visit  

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