Tanya Nisguretsky is no stranger to the industry. Growing up in the retail diamond and jewelry business, she learned the workings of the industry from her family's retail store, Shenoa & Co., located in the heart of New York City's Diamond District. She went on to establish a prominent diamond wholesale house, Illuminex Diamonds, specializing in hard to find sizes and quality goods. With over 30 years of experience in the industry, Tanya developed a critical eye for quality and insight into the inner mechanisms of the business early on. Seeing the application of new technology in other markets, Tanya and her partners saw a need for the diamond and jewelry industry to revamp its methods to suit the changing times. With that, Virtual Diamond Boutique was created.