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May 2010


The [R]evolution Draws an Army
2010 Conclave had robust attendance

May 5, 2010
Las Vegas, NV
- Now the real work of the [R]evolution begins. The 2010 American Gem Society Conclave has ended, but the participants go back to their stores and offices armed with new tools and skills to help them sell more jewelry and rev up their business. The [R]evolution has quite an army, too, with over 500 attendees at this year's event.

"I think we proved, yet again, that Conclave is the premier educational event in the industry," said Ruth Batson, Executive Director and CEO of the American Gem Society. "The feedback we've gotten has been that participants learned valuable information and skills that they could apply in their business to increase revenue."

"The [R]evolution theme was very timely. [Conclave had] Excellent seminars, world class speakers and a fabulous venue," said Paul D. Indorf, ICGA, of Connecticut Jewelry Appraisals.

"The benefits I get from attending the AGS Conclaves are immeasurable: the gemological updates, the business and marketing training and skills, fashion trends and especially meeting jewelers who share the same values and high code of ethics," said attendee Marcelia Cruz-Hicks, CG, of Diaco Diamonds, Inc.

Highlights of this year's Conclave included:

  • Workshops taught by leading Harvard Business School (HBS) professors who gave participants hands-on experience with the HBS curriculum.
  • A featured keynote by Guy Kawasaki, a leader in social media marketing and one of four featured speakers among a roster of notables, discussing Twitter to increase sales and marketing reach. 
  • The annual two-day Supplier Gallery, designed this year like an art gallery, allowing suppliers to showcase their jewelry in a networking-friendly environment. 
  • Break-out sessions and presentations covering a range of important industry-specific topics, like evaluating estate jewelry, and next-generation succession plan.
  • GIA Lab classes plus additional gemological lectures.

The American Gem Society Conclave was held April 21-24, 2010 in Boston. 

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is an international professional organization awarding credentials for its members, who are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their titles. Less than five percent of jewelers in the country have met the exacting requirements necessary for membership.  For more information regarding the American Gem Society, please call 866.805.6500.