Jeweler Spotlight: Denise Chislett, CGA, Underwood Jewelers, Florida

Denise ChislettBrilliance had a chance to speak with Denise Chislett, CGA, from Underwood Jewelers, which is located in these four Florida locations: San Marco, Ponte Verde Beach, Avondale, and in the Mall of the Avenues.

The CGA title after Denise's name means she is an American Gem Society (AGS) Certified Gemologist Appraiser: the most highly regarded title among peers in the jewelry industry. In order to earn this title, the associate requires advanced training and experience in determining the value of diamonds and gemstones.

Denise Chislett is also the chair—and one of the founding members—of the AGS Young Titleholders (YTs) Committee. The YTs is a fun and energetic group of individuals who celebrate their hard-earned AGS titles, and they represent the next generation of leaders in the jewelry industry and the American Gem Society.

Denise shared with Brilliance her favorite jewelry styles, trends and pet peeves, and the importance of shopping with an AGS-credentialed jeweler.

Describe your jewelry style:

I only wear yellow gold; it looks better on my skin. One of my favorites is a men's Rolex in yellow gold. It makes me even happier that yellow gold is in style right now. For earrings, I always wear studs—everywhere. To the beach or even to the pool.

Do you have any diamond obsessions?

Oval diamonds: they are my favorite cut diamonds. I love the shape and how it elongates your finger. Oval cuts are coming into trend, too!

Speaking of trends, what other trends should we pay attention to?

There is a trend toward solitaire rings or a single, beautifully cut diamond with a couple of side stones.

Although we only have another month or so left of summer, what is your favorite go-to jewelry for the season?

I tend to wear lighter colored stones like turquoise or lapis. In general, I wear more shades of blue! It doesn’t differentiate that much from other seasons since I live in Florida!

Favorite underappreciated gemstone:

The opal. This year at JCK [the industry’s largest jewelry and gemstone event] it was all about opals. I predict it is going to be a huge trend.

Do you have any jewelry pet peeves?

I don’t like matching jewelry. If I’m wearing Roberto Coin earrings, I probably will wear a necklace by someone else that is in yellow gold.

We are always telling our readers to buy jewelry from a credentialed, American Gem Society jeweler. As one such jeweler, what advice do you have for jewelry buyers looking for a personal jeweler?

When you visit an AGS-certified store, you are going to get a passionate professional who is not only highly educated on jewelry and gemology, but you are going to get someone with a good reputation that you can trust to give you great service and good advice. So many AGS-certified jewelers have been in business for decades, and some for more than a century, and continuously uphold their great reputations as ethical jewelers.

What do you do in your store that makes you different from other jewelers?

There are so many ways that you can differentiate yourself. We show our customers how to evaluate a diamond’s light performance with the American Gem Society’s ASET® (Angular Spectra Evaluation Tool). We also discuss with our customers the scientific difference with AGS Laboratories Diamond Grading Reports. Our customers truly appreciate that we can explain the various complexities of diamonds and jewelry with them.

Below are a few shots of Denise's favorite jewelry:

Denise's favorite jewelry

Top Left: 18kt yellow and white gold Barocco diamond chandelier earrings by Roberto Coin
Top Right: 18kt yellow gold moonstone ring by Erica Courtney
Bottom Left: 18kt yellow gold Rolex President; 18kt yellow gold bangles by Forevermark; green tourmaline bracelet by Erica Courtney
Bottom Right: 18kt yellow gold bezel set diamond pendant by Underwood Jewelers

 


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