Jeff Fromm is President of FutureCast – a consumer trends consultancy owned by ad agency Barkley. He is also a contributor at Forbes.
Jeff is the co-author of “Marketing to Millennials” and “Millennials with Kids” and has published research reports on the financial impact of millennial influence on Baby Boomers, as well as a deep-dive report on Gen Z.
Jeff has 25+ years of marketing consulting experience. He is a shareholder/ Board Member at Three Dog Bakery, Service Management Group, Tickets For Less & Change Labs. Jeff graduated from The Wharton School of the University of Pennsylvania with a major in marketing.