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February 2009

FOR IMMEDIATE RELEASE

IN GOOD COMPANY: The American Gem Society™ and Jewelers Mutual Form Historic Partnership

February 1, 2009
LAS VEGAS
 - The American Gem Society and Jewelers Mutual Insurance Company today announced a long-term partnership that is the first of its kind for both organizations.

This historic alliance provides Jewelers Mutual with an exclusive insurance endorsement from the American Gem Society; Jewelers Mutual, in turn, will serve as presenting sponsor of the American Gem Society Conclave®, the premier educational event for the jewelry industry. The sponsorship ensures ongoing support for the event beginning with the 2009 Conclave, held April 1-4 in Chicago.

The partnership also includes opportunities for American Gem Society members. Member retailers - even those not yet insured through Jewelers Mutual - can take JM University courses at no cost. Society members can also order Jewelers Mutual supplies for free, and with no shipping fees, to make the company's Personal Jewelry Insurance program available to their customers.

"We share the belief that education is the foundation of a successful, profitable business," said Ruth Batson, CEO and executive director of the American Gem Society. "So we are pleased to partner with Jewelers Mutual, and honored that they believe in the value of Conclave's educational program for the entire jewelry industry."

Patti Geolat, board chair and interim president and CEO of Jewelers Mutual, agreed.

"Jewelers Mutual is so excited about this opportunity to partner with such an important industry association that shares our mission and values," said Geolat. "This is a unique arrangement for both of our organizations, and we look forward to aligning our efforts to continue providing superior service to the jewelry industry."

Other aspects of the partnership include Jewelers Mutual's participation on various American Gem Society committees, and ongoing recognition and promotion through both organizations' print and online media.

Further details of the partnership will be available at a press conference at the ATGA GemFair in Tucson, Ariz. The press conference will be held at the American Gem Society Booth, number 17, on Friday, Feb. 6th, 2009 at 12:00 p.m. For more information, contact Ruth Batson at the American Gem Society at rbatson@ags.org or 866-805-6500 x 1007, or Patrick Drummond at Jewelers Mutual at pdrummond@jminsure.com or (800) 558-6411.

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is the international professional organization awarding credentials of Registered Jeweler (RJ), Registered Supplier (RS), Certified Gemologist (CG), Certified Gemologist Appraiser (CGA), and Independent Certified Gemologist Appraiser (ICGA). Members are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their American Gem Society titles. Less than five percent of jewelers in the country have met the exacting requirements necessary for membership. For more information regarding the American Gem Society, please call 866.805.6500, or visit their Web site at http://www.americangemsociety.org/.  

Jewelers Mutual Insurance Company is the only company specializing exclusively in jewelry insurance in the United States and Canada. The company's strong financial position is reflected in its continued A+ Superior rating from A.M. Best. Jewelers Mutual was founded in 1913 in Neenah, Wis., by jewelers who needed affordable insurance. Today, Jewelers Mutual is licensed in all 50 states and Canada. More than 10,000 commercial policyholders trust Jewelers Mutual to insure their jewelry businesses, and 180,000 individual policyholders carry $2.5 billion in personal insurance coverage. Visit the Jewelers Mutual Web site at www.jewelersmutual.com.


AMERICAN GEM SOCIETY® OFFERS FREE ACCOMODATIONS DURING CONCLAVE
One hundred member retailers will qualify for reimbursed four-night stay in Chicago

February 10, 2009
LAS VEGAS, NV
 - American Gem Society retailers can do more than buy from the most exclusive manufacturers during the 2009 Conclave's Supplier Showcase - they can earn a free stay in Chicago during the event.

The Supplier Showcase is a select buying show that runs April 1-2, during the first two days of the American Gem Society's Conclave®, held April 1-4 at the Hyatt Regency Chicago hotel.

Retailers who are members of the American Gem Society and stay at the Hyatt Regency Chicago will receive passport-style booklets to be signed by six vendors during the Supplier Showcase event. After the event, the retailer will submit his or her hotel bill and passport booklets to the Society, which will select 100 American Gem Society members based on the order in which they registered for Conclave. Recipients will receive reimbursement for a four-night hotel room fee, not including incidentals. Each retail member firm qualifies for one four-night reimbursement.

"This opportunity is exclusive to American Gem Society members, but it's only one of many special perks and �firsts' we're offering to celebrate our 75th anniversary at the 2009 Conclave," said Ruth Batson, executive director and CEO of the Society.

"This year, we're extending invitations to our non-member friends for the first time in Conclave history and are offering graduate-level, business school workshops to help retailers beat a tough economy. We'll also provide the hard-hitting educational programs, inspirational keynote speakers, and networking events for which Conclave is famous."

The Supplier Showcase, which is already sold out, will conclude with the American Gem Society's annual fashion show, featuring jewelry from participating suppliers.

Exhibiting American Gem Society Suppliers include: American Jewelry Design; Armadani; ASBA & Dangler Designs; Carelle; Chatham Created Gems; Christopher Designs; Eighternity/K.R. Gems; Fantasy Diamonds; Gabrielle Diamonds; Gems One Corporation; Guertin Brothers; Gumuchian; Hasenfeld Stein; Hearts on Fire; Honora; I DO Diamonds; I.G.C. New York; Idaho Opal; and Incon Gems.

Others include: James Alger; JB Star/Jewels by Star; JR Gold Designs; Julius Klein; Lazare Kaplan, Intl.; Martin Flyer; McTigue Since 1895; Memoire; Mercury Ring Corp.; Omi Gems; Paramount Gems; Philip Zahm Designs; Roberto Coin; S&I; SA Gems; Stuller, Inc.; The Precious Collection; True Knots; Varsha Diamonds; Venus Jewel; and Vibhor Inc.

For further details on the retailer reimbursement offer, please contact Ruth Batson at 702.255.6500 ext. 1007 or rbatson@ags.org. 

For more information or to register for Conclave, please contact Evelyn Ramos at 866-805-6500 ext. 1008 or eramos@ags.org. Or, visit www.AmericanGemSociety.org and click on the 2009 Conclave icon.

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is the international professional organization awarding credentials of Registered Jeweler (RJ), Registered Supplier (RS), Certified Gemologist (CG), Certified Gemologist Appraiser (CGA), and Independent Certified Gemologist Appraiser (ICGA). Members are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their American Gem Society titles. Less than five percent of jewelers in the country have met the exacting requirements necessary for membership.  For more information regarding the American Gem Society, please call 866.805.6500, or visit their Web site at www.AmericanGemSociety.org.  


AMERICAN GEM SOCIETY® ANNOUNCES CONCLAVE SPONSORS
Society leaders report strong registration, sponsorship numbers for 2009 event

February 25, 2009
LAS VEGAS
- From diamond manufacturers to insurance companies, the gem and jewelry industry is coming out in support of the American Gem Society's Conclave® in Chicago.

The organization has released its list of sponsors for the April 1-4 event, which Society Executive Director and CEO Ruth Batson said is building even more industry support than planners expected.

"Our Supplier Showcase has been sold out for some time, which is fantastic news for guests who want to take advantage of this high-end buying show," she said. "Registration numbers are strong, and sponsor interest is high. This is an encouraging start to what we think will be the best program in Conclave's 72-year history."

Sponsors for this year's Conclave include:

Presenting-Level Sponsor
Jewelers Mutual Insurance Company

Diamond-Level Sponsors
Wells Fargo Financial Retail Services, Inc.
JCK - The Industry Fund / JCK Events
Gemological Institute of America

Platinum-Level Sponsors
Hearts On Fire
Natural Color Diamond Association
Venus Jewel

Gold-Level Sponsors
Centurion Jewelry
AGS Laboratories
American Gem Trade Association
Rapaport Group
The Julius Klein Group

Silver-Level Sponsors
I.Do. Diamonds Inc.
First National Merchant Solutions
ARMS
The Gordon Company
W. R. Cobb Company
Diamond Staffing Solutions
Fruchtman Marketing

The Society has announced it will celebrate its 75th anniversary in 2009 by opening Conclave, the organization's prestigious annual membership gathering, to non-member retailers for the first time.The four-day event, held at the Hyatt Regency Chicago hotel, will feature an intensive educational program, hands-on workshops, a two-day Supplier Showcase and Fashion Show, and a special president's celebration marking the Society's milestone anniversary.

For available Conclave sponsorship opportunities, contact Ruth Batson at 702.255.6500 ext. 1007 or rbatson@ags.org.  

For more information or to register for Conclave, please contact Evelyn Ramos at 866-805-6500 ext. 1008 or eramos@ags.org. Or, visit www.AmericanGemSociety.org and click on the 2009 Conclave icon.

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is the international professional organization awarding credentials of Registered Jeweler (RJ), Registered Supplier (RS), Certified Gemologist (CG), Certified Gemologist Appraiser (CGA), and Independent Certified Gemologist Appraiser (ICGA). Members are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their American Gem Society titles. Less than five percent of jewelers in the country have met the exacting requirements necessary for membership. For more information regarding the American Gem Society, please call 866.805.6500, or visit their Web site at www.AmericanGemSociety.org.