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Diamonds / ASET®

What quality of diamond should you buy? Beautiful diamonds are available to fit most budgets, but the beauty is in the diamond – not just the grade stated on a report. The precise criteria for evaluating the quality of a diamond is commonly known as the four Cs – Cut, Color, Clarity, and Carat weight. But, did you know that color, clarity, and carat weight are merely rarity factors? And, the rarer the diamond the higher the price.

Cut, however, is a beauty factor and its quality can affect the price by as much as 50% or more! This makes it very important to understand the differences in cut. It isn’t just the shape of the cut – round, princess, oval, etc. It’s the knowledge, expertise, and skill of the cutter to be able to place those tiny facets on a diamond at the correct angles. And, it’s the jeweler who has the knowledge, expertise, and integrity to recognize and choose the most beautifully cut diamonds for you.

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The American Gem Society Laboratories was the first professional laboratory to issue a grading report on the cut of a diamond (1996) and the only grading laboratory to issue a cut grade on fancy shaped diamonds. As the only laboratory licensed to use the American Gem Society Diamond Grading Standards, it issues the Diamond Quality® Certificate - the only true certificate which documents the cut, color, clarity, and carat weight and provides a guarantee of quality from the American Gem Society member jeweler who sells you the diamond. Proven Ethics, Knowledge, and Consumer Protection: that’s what every American Gem Society member pledges to you, the customer.

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