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American Gem Society® and Jewelers Mutual


February 1, 2009

IN GOOD COMPANY: The American Gem Society® and Jewelers Mutual Form Historic Partnership

LAS VEGAS- The American Gem Society and Jewelers Mutual Insurance Company today announced a long-term partnership that is the first of its kind for both organizations.

This historic alliance provides Jewelers Mutual with an exclusive insurance endorsement from the American Gem Society; Jewelers Mutual, in turn, will serve as presenting sponsor of the American Gem Society Conclave®, the premier educational event for the jewelry industry. The sponsorship ensures ongoing support for the event beginning with the 2009 Conclave, held April 1-4 in Chicago.

The partnership also includes opportunities for American Gem Society members. Member retailers - even those not yet insured through Jewelers Mutual - can take JM University courses at no cost. Society members can also order Jewelers Mutual supplies for free, and with no shipping fees, to make the company's Personal Jewelry Insurance program available to their customers.

"We share the belief that education is the foundation of a successful, profitable business," said Ruth Batson, CEO and executive director of the American Gem Society. "So we are pleased to partner with Jewelers Mutual, and honored that they believe in the value of Conclave's educational program for the entire jewelry industry."

Patti Geolat, board chair and interim president and CEO of Jewelers Mutual, agreed.

"Jewelers Mutual is so excited about this opportunity to partner with such an important industry association that shares our mission and values," said Geolat. "This is a unique arrangement for both of our organizations, and we look forward to aligning our efforts to continue providing superior service to the jewelry industry."

Other aspects of the partnership include Jewelers Mutual's participation on various American Gem Society committees, and ongoing recognition and promotion through both organizations' print and online media.

Further details of the partnership will be available at a press conference at the ATGA GemFair in Tucson, Ariz. The press conference will be held at the American Gem Society Booth, number 17, on Friday, Feb. 6th, 2009 at 12:00 p.m. For more information, contact Ruth Batson at the American Gem Society at rbatson@ags.org or 866-805-6500 x 1007, or Patrick Drummond at Jewelers Mutual at pdrummond@jminsure.com or (800) 558-6411.

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is the international professional organization awarding credentials of Registered Jeweler (RJ), Registered Supplier (RS), Certified Gemologist (CG), Certified Gemologist Appraiser (CGA), and Independent Certified Gemologist Appraiser (ICGA). Members are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their American Gem Society titles. Less than five percent of jewelers in the country have met the exacting requirements necessary for membership. For more information regarding the American Gem Society, please call 866.805.6500, or visit their Web site at http://www.americangemsociety.org.

Jewelers Mutual Insurance Company is the only company specializing exclusively in jewelry insurance in the United States and Canada. The company's strong financial position is reflected in its continued A+ Superior rating from A.M. Best. Jewelers Mutual was founded in 1913 in Neenah, Wis., by jewelers who needed affordable insurance. Today, Jewelers Mutual is licensed in all 50 states and Canada. More than 10,000 commercial policyholders trust Jewelers Mutual to insure their jewelry businesses, and 180,000 individual policyholders carry $2.5 billion in personal insurance coverage. Visit the Jewelers Mutual Web site at www.jewelersmutual.com.