American Gem Society and Jewelers Mutual take "Sharing the Rough" documentary on a cross-country tour

The American Gem Society (AGS) and Jewelers Mutual Insurance Company (JM) are collaborating in bringing a new documentary film, “Sharing The Rough,” to the public across the country in a series of exclusive screenings.

Co-hosted by the AGS, JM and local AGS Guilds, the private and public screenings are spanning from the East to West Coasts starting in September and running through the winter. Each screening will be followed by a Q&A session with a “Sharing the Rough” team member. Additional screening dates are available and can be scheduled by contacting local AGS Guild leadership.

The director, Orin Mazzoni, himself hails from a third generation family jewelry business, and they are also long-standing AGS members. “Sharing the Rough” features the designer, Mark Schneider, as well as the cutter, Roger Dery, both of whom are also members of the AGS.

We are excited to make this inspiring film available for viewing in local markets around the country,” says Ruth Batson, CEO of the American Gem Society and AGS Laboratories. “Having access to the rich, visual imagery of the mine-to-market journey of a gemstone is sure to inspire consumers and gemologists alike, revitalizing our genuine affection and admiration for Mother Nature’s most highly acclaimed treasures.” 

The 85 minute film has won a number of awards at film festivals around the globe and creatively explores the stories of individual artisans throughout the supply chain, from miners to cutters to jewelry designers. “Sharing the Rough” is Mr. Mazzoni’s feature directorial debut, and has proved to be a perfect melding of his two passions: gemology and filmmaking.

“The film truly embodies our mutual passion for jewelry,” said Trina Woldt, Chief Marketing Officer at Jewelers Mutual of the collaboration with AGS and Mazzoni. “History is important to jewelry owners and the story behind the jewelry is what makes no two pieces alike. Those who see Orin’s film will look at their jewelry in a whole new light.”

For more information regarding “Sharing The Rough” or the screening schedule, visit www.sharingtherough.com.


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