Crystal Washington, CSP, works with organizations that want to leverage technology to increase profits and productivity!
As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics, and makes them easy to understand and accessible for everyday people.
Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE, and as a sought-after keynote speaker, she has entertained and educated audiences around the globe.
She has appeared in numerous publications including Entrepreneur, Bloomberg Businessweek, and Forbes and is regularly called on by major television networks as a tech expert.
Crystal is the author of the books One Tech Action: An Efficiency Guide for Busy Non-techie Professionals to Get More Done, Build Better Relationships, and Enjoy More Free Time and The Social Media Why: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business.
David Allison is the founder of The Valuegraphics Database, the world’s first database that can predict and influence behavior for anything on Earth. He is a pioneer of “Values Thinking” as the new best practice for organizational decision-making.
He spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy. All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
He sold his firm in 2015, and began work with a team of university researchers to launch, collect, and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points. First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything. Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics. What could we do with 90% of our financial and human resources re-deployed elsewhere? What if we only did things that people cared about? Wouldn’t the world be better off if everything was based on the values we share?
Since then, David has coined the term, and become a champion of, Values Thinking, the new best practice for organizational decision-making in a post-demographic world. His background consulting, writing, speaking, and creating simple stories from complex ideas has helped amplify the global shift away from outdated demographic stereotypes towards a more inclusive values-based society. His company provides clients with data-driven personas that pinpoint precisely which values most powerfully trigger behavior for anything on earth. His mission is to change the way we look at the world.
His latest book, We Are All the Same Age Now: Valuegraphics and the End of Demographic Stereotypes, was a number one global marketing bestseller within 48 hours of its release. Kirkus Reviews called it “A genuinely original contribution to marketing literature,” and INC Magazine named it one of the top ten leadership books of the year.
Shasta Nelson is a keynote speaker, author, and leading expert on friendship and healthy relationships at work.
Filled with scientific data, real-world research, and fascinating case studies, Shasta’s programs reveal how healthy relationships at work directly impact employee engagement, team culture, sales, recruiting, and retention. She also teaches strategies for the healthiest friendships, contributing to individual happiness and well-being.
Frequently featured in the media as a popular resource on healthy relationships and the increasing epidemic of loneliness, Shasta has been interviewed live on several television shows including Katie Couric’s Katie, Fox Business, The Early Show, The Today Show, and The Steve Harvey Show.
She has also been featured in countless national magazines like Good Housekeeping, Real Simple, and Health; and interviewed for prominent newspapers like The New York Times, The Washington Post, and The Los Angeles Times.
Shasta was selected by Facebook to be their media spokesperson and friendship expert for Friends Day 2018.
Shasta’s third book The Business of Friendship: Making the Most of the Relationships Where We Spend Most of Our Time was published by HarperCollins Leadership in the summer of 2020.
Her Three Relationship Requirements have been featured in her popular TEDx talk and are widely praised for helping break down relationships in ways everyone understands.