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Digital Badges Help Tell Your Professional Story The annual recertification exam is launching next month. As a member of the American Gem Society (AGS), taking your exam is just one of the many ways you prove your commitment to your clients, and it is an important one. When you successfully pass your exam, you will receive an email indicating that you can download your digital badge, which is a visual way to tell your professional story. Your recertification badge tells your customer at one glance that you are a dedicated professional. Once your customer clicks on your badge, they are

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Your Next Scholarship Opportunity is Here!

The American Gem Society (AGS) is thrilled to announce that the Gemological Institute of America (GIA) is once again funding the AGS/GIA Beatrice Shipley Scholarship for one deserving AGS member. This grant is named in honor of Beatrice Shipley—a business partner, confidante, and operations manager—who contributed so much to both AGS and GIA following their founding by her husband, Robert M. Shipley. AGS members who would like to earn the AGS Certified Gemologist (CG) title, and are in good standing, are eligible to apply for the scholarship. GIA will fund the full cost for the on-campus Graduate Gemologist (GG) Program

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Certified Sales Associate® | May 2021

The following individuals have recently earned the prestigious designation of Certified Sales Associate® (CSA) by the American Gem Society: Matthew Bieringer, CSA Good Old Gold, Inc. Massapequa Park, NY Mark Burns, CSA Lux Bond & Green – Exec. Office West Hartford, CT Skye Demmon, CSA Fox Fine Jewelry Ventura, CA Craig Smith, CSA Harris Jeweler Troy, OH Kerrie Tisone, CSA Worthmore Jewelers, Inc. Atlanta, GA Ethan Toon, CSA Jewelry Studio Bozeman, MT

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Registered Jewelers for May 2021

The following individuals have recently earned the prestigious designation of Registered Jeweler (RJ) by the American Gem Society: Shane Corrigan, RJ Wilson Diamonds, Inc. Provo, UT Michael Schmitt, RJ Schmitt Jewelers Phoenix, AZ Aaron Sturges-Melby, RJ Melby’s Jewelers Santa Maria, CA

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A Gem of an Evening

Each year on the first official evening of Conclave, we present the AGS community with an immersive event that is all about making new connections while enjoying wonderful food and admiring stunning jewelry: the AGS Suppliers’ Showcase and Reception. On Sunday, September 12, all Conclave attendees are invited to be a part of this amazing, one-of-a-kind gathering of like-minded industry professionals who share their passion for exceptional jewelry! We break down the walls of traditional trade shows and create an atmosphere where AGS Retailers can mix and mingle with AGS Suppliers in a low-pressure format, creating a unique relationship-building opportunity.

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The Return of Zeff

He’s the man who turned on-stage jokes about watermelon soup and mints into legendary memories at Conclave, and who makes us laugh until we cry. Yes, we’re talking about the one, the only, Joel Zeff. You kinda wish he’d make fun of you during one of the general sessions, but on the other hand, you fear he actually might. We get it. That’s his particular magic. This year, the American Gem Society is fortunate to have Joel return as emcee for his fifth year in a row. “Zeff” as his AGS friends call him is not just our emcee. He’s

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Assael Revealed

A New Documentary Style Short Film Exploring the Legacy of the Pearl Legend Salvador Assael Assael, the 75-year-old fine jewelry brand and foremost purveyor of magnificent pearls and responsibly sourced coral in North America, announced today the debut of an all-new documentary-style short film entitled Assael Revealed – The Legendary Legacy of Pearl Pioneer Salvador J. Assael. Produced by three-time Emmy Award winner Dean Love and his production company Dean Love Films, the mini-doc explores the enduring and historic legacy of the late Salvador Assael, hailed as “a titan of the cultured pearl business” by the New York Times. “My

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All About Birthstones: Pearls

June has arrived and we’re excited to share this video about one of this month’s three birthstones: pearls! Anil Maloo, president of Baggins, Inc. shares his expertise on the luminous beauty of Akoya, Tahitian, and South Sea pearls. Vendors: Are you interested in submitting a video on birthstones? This is your opportunity to share your expertise on birthstones with your fellow members through short, one to three-minute videos discussing the characteristics and qualities of gemstones. Your video will be featured in our semi-monthly Spectra Update and in AGS PRO. To participate, click the button below to fill out our Content Submission form

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How to Get Customers to Connect With You Quickly

The Find a Jeweler (FAJ) search on AGS.org makes it faster and easier for potential customers to find your business. We want to ensure that customers are able to connect with you once they click on your profile, and we need your help! It is important that your primary email address is updated in your member profile so that future customers can connect more easily with you via the handy “Contact” forms located within FAJ. When a potential customer fills out the form, it will be sent directly to your inbox! Please follow these quick steps to review and update

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Retailers: Shine Bright on IGTV

We’ve recently announced our new Instagram IGTV series, the “American Gem Society’s Sparkle Sessions,” and we are on the lookout for more talent! “Sparkle Sessions” is a new short-form video series that stars you! It’s your chance to talk about the jewelry you love in your store, and why it’s special. It also gives you the chance to showcase your expertise in jewelry and gemstones. Episode 2 is now live and stars Isabelle Corvin, CG, staff gemologist at Panowicz Jewelers. Click here to see it. You can also view our premier episode starring Nikia Levesque, Marketing Manager with Day’s Jewelers.

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