STEPS
TO CREATING
YOUR OWN IN-HOUSE
DIAMOND BRAND
Creating your own in-store diamond brand can be a way to increase margins for your business. John Carter, the President and CEO of Jack Lewis Jewelers, launched a successful diamond brand for his store, and shared his advice for those thinking of doing the same.
1
DEVELOP a diamond program for your store using a tiered system based on the cut grade of your diamonds.
6
2
7
4
UTILIZE the online platform Only My Diamond®, by AGS Laboratories®—ask about our customizable features!
9
5
10
ENJOY the ride and your increased margins on diamonds. The time spent on this is worth it as you will increase the prestige of your own brand, as well as your profits!
1
DEVELOP a diamond program for your store using a tiered system based on the cut grade of your diamonds.
2
3
ASK your diamond suppliers for diamonds with AGS Laboratories grading reports…constantly.
4
UTILIZE the online platform Only My Diamond®, by AGS Laboratories®—ask about our customizable features!
5
6
7
9
10
ENJOY the ride and your increased margins on diamonds. The time spent on this is worth it as you will increase the prestige of your own brand, as well as your profits!
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