As the Strategic Communications and Insights Lead for the Diamond Producers Association (DPA), Sarah Gorvitz guides DPA’s PR programs and research agenda in a quest to grow relevance and love of diamonds among a new generation of consumers via the “Real is Rare. Real is a Diamond” marketing platform. In 2017, the organization’s first full year of marketing, Sarah led the charge in delivering more than 2.5 billion earned media impressions by generating press interest in pro-diamond and Real is Rare stories, DPA’s activities and research, and DPA’s Members’ positive global contributions, to name just a few areas of focus.
A noted luxury brand expert, she has worked in other immensely interesting categories such as hospitality, wine & spirits, and watches. Her integrated, insights-driven approach has resulted in several breakthrough advertising campaigns. Of note, the “Never Stop. Never Settle” campaign she spearheaded for LVMH’s Hennessy brand, was awarded a Cannes Lion Silver in 2012.
Sarah’s communications programs often leverage synergies among media, pop culture interests, and technology. Her approach has also resulted in creating significant bottom-line growth: At Stoli Vodka, for example, she re-organized resources during a major brand repositioning, resulting in 16 points of growth following a 6-year decline.
Sarah graduated Phi Beta Kappa from Skidmore College before earning a Masters at Columbia University. She is a member of the WJA and leads fundraising efforts with the Ocular Melanoma Foundation.