Amy Levine
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Amy Levine is a brand development professional who delivers increased assets by market and data analysis, strategic planning, and design solutions. Amy’s success has been in developing new product offerings and expanding existing lines, delivering measurable outcomes that increase sales and create new revenue streams. She works to move the process from concept to strategic implementation and to the final roll-out to the marketplace. As a proven leader, Amy has taken businesses through transformation, whether a thriving business or one in need of a directional change.

Amy brings the unique combination of being highly analytical and the gift of interpreting analytics into creative product strategies.

Select accomplishments include:

  • Developed and launched branded collection of fine jewelry with roll out to 25 independent accounts in first season.
  • Formulated new pricing model realigning product to become more competitive while increasing gross margin goals by 12%
  • Established a product strategy leading to increased core product reorders by 21% in one year.

Currently, Amy consults for a variety of jewelry companies with products selling to mass/big-boxed stores all the way threw to precious jewelry at top department stores.

Amy has a Business degree in Marketing from McGill University and a Design degree from Parsons School of Design.


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

8881 W. Sahara Ave. Las Vegas, NV 89117 (866) 805-6500