October 2007:

October 1, 2007

FOR IMMEDIATE RELEASE

AMERICAN GEM SOCIETY.ORG POSTS RECORD WEBSITE TRAFFIC

Growth continues to outpace comparative industry websites.

LAS VEGAS—The American Gem Society™ released 12-month statistics for its website, AmericanGemSociety.org – the highest in the organization’s history. Since launching in September 2006, AmericanGemSociety.org has logged 398,711 unique visitors and 478,992 visits. Also, using data captured via the website, the American Gem Society distributes an eNewsletter quarterly to nearly 70,000 consumers who have opted-in to receive jewelry-related information.

In addition, AmericanGemSociety.org achieved its highest Alexa® score ranking to-date; reaching the number one position among member-based jewelry trade organizations. With its continued rise, the site is tracking to hit the 1,000,000 visits milestone by year-end.

Representatives of the American Gem Society attribute the site’s steady growth to daily site management and updated content, promotion, and the Society’s overall commitment to its success.

“In February 2006, the American Gem Society Board of Directors approved an initiative to build and foster the strongest, most comprehensive and unbiased online resource for consumers. After nearly 12-months, the achieved results have exceeded every projection and goal. Consumer response to the website has been nothing short of outstanding, said Ruth Batson, Executive Director and CEO of the American Gem Society.“The site continues to grow and build every day, and most importantly proves invaluable in generating traffic for our retail members – both their stores and their websites.

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is the international professional organization for all Registered Jewelers (RJ), Certified Gemologists (CG), and Certified Gemologist Appraisers (CGA).

Members are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their American Gem Society titles. Less than five percent of jewelers in the country have met the exacting requirements for membership. For more information regarding the American Gem Society, please call 702.255.6500, or visit their website at www.AmericanGemSociety.org.