News & Press: American Gem Society News

Check Out These Don't-Miss Sessions

Monday, February 26, 2018  
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Renovations, the Legacy of Diamonds, and Managing Your Online Reputation

The jewelry industry, as with other consumer-driven industries, is in constant motion as we try our best to stay ahead of the ever-evolving technology and trend waves that come our way each season. If we’re not ready, we could be overtaken by those who did their homework.

This is what makes Conclave such a valuable resource. You’ll hear from the industry experts who have done the research for you and are there to answer your questions. The following three sessions will give you a real-world example on redesigning your store for an exceptional customer experience; discuss the good that diamonds do and how their legacy can add value to the retail sector; and receive tips and tricks on how to improve your online reputation.


Monday, April 23 / 9:00 a.m. – 10:00 a.m.

How a Store Renovation Improves the Customer Experience

Moderator: Trina Woldt, Jewelers Mutual Insurance Group
Panelists: Howard & Leslie Hurtitz, Howards Jewelry Center; David Rocha, Jewelers for Children; Eric Zuckerman, Pac Team America; Ruth Mellergaard, Grid/3 International

The physical space of your jewelry store is essential to creating an exceptional customer experience. In 2016, Jewelers for Children held a contest where the winner, Howard's Jewelry Center in Cleveland, OH, was awarded a store renovation. David Rocha will share information about the contest, as Howard and Leslie Hurwitz reflect on their journey of giving back through Jewelers for Children, how they have engaged their employees and customers, participated, and won the contest. Joining them are the partner(s) who completed the renovations. They will discuss the work that was done to stay relevant and engage new customers, including before-and-after images of the store.


Monday, April 23 / 10:15 a.m. – 11:45 a.m.
Tuesday, April 24 / 3:00 p.m. – 4:30 p.m.

The Beneficiation and Legacy of Diamonds

Jodine Perrin & Jamie Clark, IIDGR

Seminar highlighting the good that diamonds do and how they benefit communities, industries and individuals. We’ll look at environmental preservation and conservation in relation to diamond manufacturing and how the industry is focused on reducing its carbon footprint. We’ll showcase the lasting legacy diamonds can provide from higher up the pipeline, and discuss how these examples can add value to the retail sector.


Wednesday, April 25 / 3:00 p.m. – 4:00 p.m.

Manage Your Online Reputation

Nick Miller, Podium

When it comes to jewelry, potential customers have a lot of choices, so being able to set yourself apart from the competition is a must. The easiest way to set yourself apart is by building and optimizing your presence on the sites that matter most to your customers like Google and Facebook. Now, more than ever, people are turning to these sites to find out which jewelry stores are best for them.

In this session, we will provide you with the tips and tricks you need to improve your online reputation to help customers find and choose your store.


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

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