News & Press: Jewelry and Industry

Shopping for an Engagement Ring? Give ‘em a Hint!

Wednesday, November 30, 2016   (0 Comments)
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By Catherine Jessee, The Knot

November marks the first month of proposal season, the period between November and February when up to 38 percent of couples get engaged.* With so many to-be-weds on the market for an engagement ring, buying such an important piece of jewelry can seem daunting.

Send them a HintTo lessen that stress, more couples are involving each other in ring research and shopping, but according to The Knot, some still struggle to describe the ring they’re looking for—though they might know what they like when they see it. Aiming to demystify the process of shopping for an engagement ring, the leading wedding brand has created a new service to make it easier for couples to navigate the process of buying a ring together.

The tool is called Hint, and it gives users a unique opportunity to learn more about the rings they prefer and—if they so choose—to drop a hint. “Eighty percent of grooms said they got a little input from their fiancées or one of her friends or family members before purchasing the ring,” said Kellie Gould, editor in chief of The Knot. “Hint takes the anxiety out of finding the right ring and makes it even easier to drop the perfect hint to your partner.”

Not only does the service help you identify your favorite styles—a must for all jewelry lovers—but it gives you the opportunity to collaborate with friends, family, and even your partner. Simply select six engagement rings you like and the service gives you personalized feedback that includes size, shape, and color that match your taste. The service also includes a list of specific ring designers to consider, which after dropping a “hint,” makes it easier for the proposer to connect with local jewelers.

*The Knot Real Wedding Study 2015

Ring Picks from Hint   Profile from Hint

 


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