Marketing Your Membership: Save Time and Money with the AGS Content Portal
Thursday, March 16, 2017
If you’re in need of something new to post on your social media accounts, look no further than the AGS Content Portal! All posts are designed to help you promote your AGS membership and let your customers know the value of shopping with a credentialed, professional AGS jeweler.
Below are just a few examples of what you'll find on the Content Portal.
Tell Them What the Acronym Means!
Not everyone knows what the acronyms after your name means, so be sure to let them know.
Registered Jeweler (RJ): When you see an "RJ" title after a jeweler's name, it means they are an American Gem Society Registered Jeweler. In order to earn this title, the associate completed all the required coursework and classroom study, along with written and practical exams in diamond grading. They must also pass a recertification exam each year in order to keep their title, ensuring that they are staying on top of their game with skill and knowledge of our industry. What does this mean to you? This title lets you know that the jeweler you are working with truly understands jewelry, diamonds, and gemstones, and have proven their commitment to their community and the highest standards of ethical practice.
The more a client knows about their birthstone, the more they love it. Plus, posting a product image from your store adds that extra incentive!
Are you celebrating with the birthstone of March? Learn more about the tranquil aquamarine: http://www.ags.org/march-birthstones.
Promote Your Credentials!
Let the world know about your credentials.
We’ve created pre-written press release templates announcing that you have been awarded a designation or title by the American Gem Society. All you have to do is fill in your own information. You can either use our copy or cut and paste the message into your own letterhead. Click one of the links below to download a template.
Do you have ideas you’d like to share for social media posts or templates? Let us know by emailing us at firstname.lastname@example.org.