December 2007:

December 18, 2007

FOR IMMEDIATE RELEASE

AMERICAN GEM SOCIETY TAPS VOGUE LIVING FOR HOLIDAY CONSUMER ADVERTISING

Four-page insert highlights advantage of shopping with an American Gem Society jeweler.

LAS VEGAS— Representatives from the American Gem Society announce their participation in the annual Vogue Living magazine available on newsstands today, October 23, 2007. Featuring a four-page, American Gem Society-sponsored insert, Vogue Living will reach over 500,000 Vogue subscribers, in addition to newsstand exposure.

Mailing in tandem with Vogue magazine to Vogue subscribers that have an asset value of $1,000,000, and either a $500,000 home value or a household income of $100,000, Vogue Living is targeted to the most affluent, luxury-minded, and discerning Vogue subscriber. The message of the four-page American Gem Society insert, “Shop with Confidence. Shop with an American Gem Society jeweler.”

In addition to four-page insert in Vogue Living, American Gem Society supplier and retail members will shine online at ShopVogue.tv. Also launching today, October 23, 2007 and available through December, the American Gem Society “showroom” features suppliers who participated in the Vogue-produced fashion show at 2007 Conclave. A searchable directory of American Gem Society retail members will also be available at ShopVogue.tv.Estimated impressions for the American Gem Society “showroom” top 2.5 million.

“Knowing the Vogue Living reader’s affinity for working with educated professionals, the insert touts the ongoing education of American Gem Society titleholders; the exclusivity of membership; the quality fine jewelry found in American Gem Society retail stores; the product selection – from classic to fashion-forward; the incomparable service provided by American Gem Society retailers; the attention to detail; the technical knowledge and expertise; and the tenet of consumer protection,’ said Ruth Batson, Executive Director and CEO of the American Gem Society. “It’s an amazing opportunity for our retail members and great exposure for the Society at large.”

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is the international professional organization for all Registered Jewelers (RJ), Certified Gemologists (CG), and Certified Gemologist Appraisers (CGA). Members are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their American Gem Society titles. Less than five percent of jewelers in the country have met the exacting requirements necessary for membership. For more information regarding the American Gem Society, please call 866.805.6500, or visit their website at www.americangemsociety.org.

December 18, 2007

FOR IMMEDIATE RELEASE

AMERICAN GEM SOCIETY™ PROVIDES ITS MEMBERS CONSUMER HOLIDAY ADVERTISING PACKAGE

Print and broadcast advertising campaigns promote fine jewelry gift giving and American Gem Society membership.

LAS VEGAS— The American Gem Society™ has created customizable holiday advertising materials for its members. The materials include print, radio, and television advertising. Print and radio advertising are available at no cost to Society members. All materials may be accessed and customized via the Members-Only section of AmericanGemSociety.org.

The print advertisements, available in 22 variations, can be customized with a simple click of the mouse – product, pricing and contact information, including logo. With versions for him and her, all advertisements carry a holiday message and the benefits of shopping with an American Gem Society jeweler. Chanukah-specific advertisements are also available.

Two 60-second radio scripts are also available to Society members online. Engineered to be recorded at the member level to seamlessly blend with existing member advertising, the scripts tout the message, “Shop with Confidence. Shop with an American Gem Society jeweler.”

In addition to the print and radio advertising, three stunning television commercials are available. Each 30-second commercial reinforces the advantages of shopping with an American Gem Society jeweler. Like the print and radio advertisements, the television commercials may also be customized with jeweler contact information, product, and pricing.

“Our members have made a significant commitment to become a member of the American Gem Society,” said Ruth Batson, Executive Director and CEO of the American Gem Society. “They are the best-of-the-best and demonstrate their commitment to the tenets of continuing education and consumer protection daily. Providing dynamic and timely marketing and advertising materials to promote their membership and credentials, especially during the holiday shopping season, isn’t just another great member benefit; it’s an absolute necessity. Upping the ante and creating customizable materials, that can be modified easily online, is what our members expect – the very best.”

December 18, 2007

FOR IMMEDIATE RELEASE

MULTIFACETED SPEAKER LINEUP PERKS CONCLAVE 2008

American Gem Society Heads to Seattle for International Conclave 2008

LAS VEGAS--The American Gem Society’s International Conclave will be held in Seattle, Washington from April 9 – 12, 2008 at the Sheraton Seattle Hotel.

Six dynamic and leading edge speakers will present programs throughout the three-day conference recognized as the industry’s premier educational and networking event. Malcolm Gladwell, Martin Lindstrom, Scott Ginsberg, Ross Shafer, Bruce Brigham and Cris Canning will present at this year’s Conclave— each exemplifying the highest level of experience and know-how in their respective fields: the subconscious mind, branding, the art of approachability, customer service, creating a magical store experience, and buzz marketing.

“We’re roughly six months away from another industry-leading Conclave,” said Ruth Batson, Executive Director and CEO of the American Gem Society.“The speakers scheduled to come together in Seattle offer the highest caliber, most well rounded lineup in Conclave history. If you were to see each of these speakers at separate events, the cost would be four-plus figures, making Conclave the educational value of the year.”

In addition to presentations by internationally renowned speakers, Conclave attendees may attend a Welcome Reception featuring a gourmet tapas menu, a Fashion Show presented by Vogue, the annual American Gem Society Membership Breakfast, the presentation of the Robert M. Shipley Award®, a Jewelers for Children benefit, and the lavish President’s Gala.

American Gem Society members can register for International Conclave 2008 at AmericanGemSociety.org/conclave2008. Non-members interested in attending should contact Wendy Stevenson at conclave08@ags.org or toll-free at 866.805.6500 extension 1018.

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is the international professional organization for all Registered Jewelers (RJ), Certified Gemologists (CG), and Certified Gemologist Appraisers (CGA). Members are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their American Gem Society titles. Less than five percent of jewelers in the country have met the exacting requirements for membership. For more information regarding the American Gem Society, please call 702.255.6500, or visit their website at www.AmericanGemSociety.org.